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Kemptville Heating: an HVAC website built around the phone call.

Industry
HVAC: furnace, AC, heat pumps, and water heaters
Scope
10-page rebuild covering services, products, service plans, and service areas
Timeline
Shipped June 2026
Stack
Hand-coded static pages, Schema.org JSON-LD, Google Business Profile map embeds
Location
Kemptville, Ontario
Status
Live
Visit the live sitekemptville-heating.merto.ai

The client, the problem

Kemptville Heating & AC is a locally owned HVAC company serving Kemptville and the Ottawa region: furnace and AC install and repair, heat pumps, water heaters, and gas piping. Their site presents real trust signals: TSSA-certified technicians, a BBB A+ rating, and the 4.9 Google rating across 177 reviews their profile shows.

Their previous website was a Wix build, and their custom domain still serves it while the cutover is planned. The new site, live at kemptville-heating.merto.ai, had one job. Give every service its own structured page and make calling effortless, because HVAC work is booked by phone.

The approach

  • One page per offer: services, products and financing, service plans, work gallery, service areas, about, and contact, so every kind of query has a page to land on.
  • On mobile the phone number never leaves the screen: a persistent top call bar, backed by call buttons in the hero, nav, and contact sections.
  • Marked the business up as HVACBusiness in JSON-LD, with six Service schema blocks and FAQ schema on the home and services pages, so Google can read it as an HVAC company with six distinct services, not just a website.
  • Surfaced the trust signals their customers already check: the Google rating their profile shows, BBB A+, and TSSA certification, linked to the source instead of pasted as images.
  • Named all seven service-area towns, Kemptville through Ottawa, on a dedicated page and in the structured data's areaServed.
Desktop home page of the Kemptville Heating website design showing the hero, trust badges, and the Google rating the business displays
TSSA certification, BBB A+, their Google rating: trust the business earned long before we showed up, now sitting above the fold.
Mobile home page of the Kemptville Heating HVAC website design with a tap-to-call bar, Google rating, and TSSA and BBB badges
HVAC customers call. On mobile the number sits in a persistent top bar, one tap from every screen.
Mobile services page of the HVAC website design listing furnace, AC, heat pump, water heater, and gas piping services
Each service gets its own section and schema, so Google and AI engines have one structured answer per offer.
Desktop HVAC services page with dedicated sections for furnace and AC install, repair, heat pumps, and gas piping in Kemptville
The services page is the SEO workhorse: six Service schema blocks plus an FAQ engines can quote.

The build, by the numbers

10
Pages built
6
Services Google can read as separate answers
2
Pages answering questions engines can quote
7
Towns where the site says they work
5
Tap-to-call links on the home page

What we're measuring next

  • Indexing coverage for all ten pages, especially once the custom domain cuts over from the old Wix build.
  • Calls and direction requests on their Google Business Profile.
  • Quote requests through the contact page versus straight phone calls.

Last updated:

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