Question 1

How does the preview link work? Is it a real site?

Accepted Answer

Yes, real site, real code, same template we'd ship. We draft it before our first call using your business name, services, city, and brand color (scraped from your existing site, social, or Google profile). You get a merto.ai/preview/your-business link by text. Tap it on your phone, take 60 seconds, text us yes or no. No login, no account, no download. If you say yes, the same code goes live on your real domain in 24 hours.

Question 2

Do I sign a contract? How fast can I get out?

Accepted Answer

No contract. No minimum term. Cancel any time by texting us, your site goes down at the end of the current billing month and we email a confirmation. You keep your domain, phone number, Google reviews, and your site content/photos (we export on request). On Authority, you also keep every lead we've captured (we send a CSV). We don't keep anything.

Question 3

What if the AI got something wrong about my warranty, pricing, or service area?

Accepted Answer

Every word on your site is reviewed by a human (one of us) before it goes live. That's the whole point of the preview link — you read it on your phone, flag anything that's off by text, and we fix it the same day. After launch, same deal: text us a screenshot of anything wrong, we fix it same day.

Question 4

I already have a website I like. Why would I switch?

Accepted Answer

If your current site converts and ranks, don't switch — we'd rather tell you no than charge you for nothing (see the "Who this isn't for" panel above). If you're switching because the site is slow on a phone, you can't update it without calling someone, or it doesn't show up in Google or ChatGPT, text us your URL and we'll tell you whether a new build is worth it.

Question 5

Will my new site actually show up in ChatGPT and Google AI Overviews?

Accepted Answer

That's the bet. We build every site with structured data (Service, LocalBusiness, FAQPage), fast LCP, and on-page content patterns that the LLM answer engines cite. We can't guarantee a citation for any one query — nobody can — but the engineering is there from day one. Most trade-business sites aren't built for this at all, which is half the opening.

Question 6

Am I getting a generic template?

Accepted Answer

No. One signature design tuned per trade — HVAC, plumbing, electrical, general contracting, roofing, painting, landscaping — built mobile-first for owner-ops, not a Wix-style fill-in-the-blanks. Your site is rendered with your business name, services, city, brand color, and review count baked in. Every word is reviewed by a human before it goes live.

Question 7

Why is this so much cheaper than the last agency quote I got?

Accepted Answer

Almost everything an agency does by hand — copywriting, page-building, sending review requests, monthly content — runs on AI here, reviewed by a human before shipping. We pass the cost saving on. The catch: no in-person meetings, no PDFs, no account manager you'll never reach. The interface is SMS. That's the trade.

	Merto	An agency	DIY · Wix etc.	Status quo
Upfront cost	$497	$5,000+	$0	$0
Monthly cost	from $147	$500–2,000	$20–80	$0
Time to live	24 hours	8–12 weeks	weekends for months	never
Preview before you commit	yes, by text	slide deck, week 3	hours of work	n/a
Mobile-first build	by default	extra fee	pick a theme and hope	no
Cited in ChatGPT, Claude	engineered for	rarely	no	no
Edits per month	4 included	extra fee, each one	you do it	n/a
Who does the work	AI · we review	freelancers	you	no one
If you cancel	keep domain	contract penalty	n/a	n/a
When a homeowner Googles you at 9pm	they find you, mobile-fast	maybe, eventually	they find your old WordPress	they find your competitor

We already built your new site.

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