Contractor website design that wins local and AI search.
Merto builds and runs websites for contractors and trades businesses across Canada: a page for every service and town you work, tap-to-call on every screen, and structured data so Google and AI engines can cite you. From $247 CAD a month, no contract, and the domain is registered in your name.
Why is nobody finding you?
Because the jobs go to whoever shows up with a real answer when a homeowner searches. These are the four leaks we see in almost every trades website we replace.
Referrals still Google you
When a neighbour passes your name along, the next thing that person does is search it. A site that shows your work, your service area, and your number confirms the referral. No site, or a dead one, plants doubt at the exact moment they were ready to call.
Homeowners search, and you are not in the answer
When someone in your town searches for the work you do, Google and AI engines answer with whoever has a page they can read and verify. A thin homepage barely registers. No site at all, and the job goes to the competitor who showed up with a real answer.
Your phone number is buried
Trades work is booked by phone, and most of your visitors are holding one. If a homeowner has to pinch, scroll, and hunt for your number, you lose the call to the next result that put a call button under their thumb.
One services page cannot carry five services
Decks, siding, and eavestrough sell differently, and a furnace repair query is not a heat pump query. A single general services page gives engines nothing specific to rank or cite for any of them.
The old site undersells the work
If your site is a decade old, slow on mobile, or padded with stock photos, it reads as a smaller operation than you are. Homeowners size you up from the couch long before they call, and that first impression is the site.
Who have we built this for?
Two owner-operated trades businesses so far: an HVAC company in Kemptville and an exterior contractor in Mono. Both case studies are public, screenshots and numbers included.
How do we build a contractor site that gets the call?
The same way we built the two trades sites below: structure for the engines, and a phone number the thumb can't miss.
A page per service, a page per town
We build the structure local trades search runs on: every service gets its own page with its own schema and FAQ, and your service-area towns are named where engines look. Our Escarpment Contracting rebuild gave decks, siding, and eavestrough their own URLs, and Kemptville Heating's site names all seven towns it serves.
Tap-to-call from every screen
The phone number sits in a persistent bar on mobile and repeats in the hero, nav, and contact sections, because the job of a trades site is a phone call, not a pageview. Kemptville Heating's home page carries five tap-to-call links.
Schema and your Google Business Profile, working together
We mark your business up with the right LocalBusiness type for your trade, point the structured data at the towns you serve, and pair the site with your Google Business Profile so the two confirm each other instead of contradicting.
Pricing
No contract. Cancel by text. Keep your domain.
From $247 CAD/month
Both trades case studies are public, screenshots included.
See full pricingWhat contractors ask us
I'm a deck builder with no website. Where do I start?
Text us. We build the first version from a conversation, your job photos, and whatever public presence you already have, like your Google Business Profile, then send you a preview link. You see the site before you pay anything, and there is no contract once you do.
Do I really need a separate page for every service?
Yes, if you want to show up for each one. A homeowner searching for eavestrough repair and one searching for a custom deck are different queries, and engines cite pages, not businesses. When we rebuilt Escarpment Contracting's site, decks, siding, and eavestrough each got their own page, schema, and FAQ.
Will I show up when people ask ChatGPT for a contractor?
Nobody can honestly guarantee a specific AI answer. What we can do is build the structure those engines cite: a clear page per service, your towns named in the content and the structured data, and business details that match your Google profile. AI answers pull from pages they can read and verify, so we make yours the easiest to verify.
What does a contractor website cost?
Merto starts at $247 CAD a month. That covers the site, hosting, your domain registered in your name, Google and AI search setup, and four edits a month by text. There is no contract, and you see your finished preview before any invoice exists.
All my work comes from word of mouth. Why do I need a site?
Because referrals check you out before they call. When a neighbour passes your name along, the next thing that person does is search it. A site that shows your work, your service area, and your number confirms the referral. No site, or a dead one, plants doubt at the exact moment they were ready to call.
Want the longer answers?
Text us your trade and your town.
We build the preview first. You only pay if you want it live.
Text for your previewNo contract · cancel by text · keep your domain
On a computer? Text 403-988-7106 from your phone · hi@merto.ai