Musician website design, from EPK to merch.
Merto builds websites for musicians and artist managers: an EPK-grade home with bio, press, music, and dates that bookers can actually use, structured data engines can read, and contact paths you own instead of renting from a platform. Built and run for you, month to month, no contract.
Why do you need more than a link-in-bio?
Because the people who book, cover, and pay you need a home they can trust, and a list of links on someone else's domain isn't one. Four problems we hear from artists and managers.
Bookers and press need one canonical place
A booker deciding on you wants bio, photos, music, and dates in one place they can trust, not a scavenger hunt across platforms. If the first result for your name is a third-party profile, someone else is telling your story.
Social reach is algorithmic
The platforms decide which followers see a post, and the rules change without warning. The audience you built there is borrowed. An email list signup and a contact page on your own domain are the two paths nobody can throttle.
Link-in-bio is a rented lobby
A link-in-bio page is a list of doors in a building you do not own, with someone else's branding on the wall. It cannot rank for your name, carry your press kit, or give engines anything to cite.
A career deserves a page of record
For managers and veteran artists the problem is different: decades of work scattered across other people's articles, with no page of record. When someone asks who you are, the answer should come from your own site.
Who have we built this for?
Our first music-industry build is for Bernie Breen, the Toronto manager who co-managed The Tragically Hip: a six-page legacy site for thirty years of artist management.
What does an EPK-grade site actually include?
Three things we build for every music client, whether that's one act or a thirty-year roster.
EPK-grade structure, on your domain
Bio, photos, press quotes, music, and dates organized the way bookers and journalists actually use them, on pages that double as your electronic press kit. No more emailing zip files or hoping the right folder link still works.
Structured data for the music industry
MusicGroup and Person structured data connect you, your projects, and your releases, so when an engine gets asked about you, it answers from your own site rather than from whatever third-party page happens to rank.
Roster and management pages that hold a career
For Bernie Breen Management we built a six-page legacy site covering thirty years of artist management, the roster, and three documentary films, with a JSON-LD graph connecting the manager, the firm, the acts, and the films. The same structure works for any roster or career record.
Pricing
No contract. Cancel by text. Keep your domain.
From $247 CAD/month
Custom builds like this one are quoted separately; Foundation starts at the number above.
Bernie's six-page legacy build is documented in full.
See full pricingWhat musicians and managers ask us
What is an EPK and does it live on my site?
An EPK, or electronic press kit, is the package bookers and press need: bio, photos, music links, press quotes, and contact. Yes, it lives on your site. We structure those pages so your EPK is just a URL you send, always current, instead of an attachment that goes stale.
I manage artists. Does this work for a roster?
Yes. We built exactly this for Toronto manager Bernie Breen: a legacy site covering his thirty years in management, the roster, and his documentary films, structured so engines connect the manager, the firm, and the acts. A roster with a section per artist works the same way.
Isn't my link-in-bio page enough?
It is fine as a pointer and weak as a home. It lives on someone else's domain, so it builds their search presence, not yours, and it cannot hold a press kit, a story, or structured data. Keep it if it is working, but point it at a site you own.
Can the site link out to Spotify, Bandcamp, and my merch store?
Yes. We do not replace your distribution or your merch setup; the site wraps them. Streaming links go where your music lives, merch buttons go to the store you already run, and the site holds the parts those platforms cannot: your story, your press, and your contact paths.
Does this work for a band as well as a solo act?
Yes. The structure is the same with MusicGroup data instead of a single Person: the band gets the canonical home, members can have their own sections, and the bio, press, and dates pages work identically. If members run side projects, we link the entities so engines understand the relationships.
What does a musician website cost?
Merto starts at $247 CAD a month: the site, hosting, your domain registered in your name, search and AI setup, and four edits a month by text. No contract. Custom builds like Bernie's are quoted separately, and either way you see the finished preview before any invoice exists.
Want the longer answers?
Text us your act or your roster.
We build the preview first. You decide once you've seen it.
Text for your previewNo contract · cancel by text · keep your domain
On a computer? Text 403-988-7106 from your phone · hi@merto.ai