Jason Henry Hunt: an artist website wrapped around his Square store.
- Industry
- Northwest Coast carving and limited-edition prints
- Scope
- 16-page site with nine product pages, commissions, restoration, and press
- Timeline
- Built June 2026
- Stack
- Hand-coded static pages, Square checkout, Per-product JSON-LD and OG images
- Location
- Port Hardy, British Columbia
- Status
- Live
Visit the live sitejason-henry-hunt.merto.ai
The client, the problem
Jason Henry Hunt is a Kwakwaka'wakw master carver in Port Hardy, British Columbia, carving in a family line the site tells across a scroll-pinned lineage timeline. He already sold his work through a Square Online store: checkout, inventory, and payouts all worked.
What the store alone could not do was tell the story: the lineage behind each piece, the commission and restoration practice that does not fit a product grid, and the press and exhibition history that matters to collectors and institutions. The site needed to add all of that without touching how he sells.
The approach
- Wrapped his existing Square store instead of replacing it: every buy button goes to his Square checkout, so inventory, payments, and payouts did not change.
- Nine product pages, one per available piece, each with dual-typed Product and VisualArtwork JSON-LD, so engines can read every carving as both a piece for sale and a work of art, not just a photo on a page.
- The family lineage runs as a scroll-pinned timeline on the home page, because the story behind the work is what collectors are buying into.
- Commissions and restoration get their own pages with FAQ schema, because a totem pole commission is an inquiry, not a cart item.
- Sixteen pages total, press and contact included, so engines can connect the artist, the family, and the work.
The build, by the numbers
- 16
- Pages built
- 9
- Product pages wrapping his Square store
- 9
- Share cards for when a piece gets texted around
- 3
- Pages answering questions engines can quote
- 0
- Changes to his Square checkout
What we're measuring next
- Indexing coverage across all sixteen pages once the domain cuts over.
- Search impressions for his name and Northwest Coast art queries in Search Console.
- Commission and restoration inquiries through the contact page.
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